A Podcast

Hosted by Seth Pepper

Unlimit Your Potential.

The Unlimit Your Potential podcast goes inside the minds of those who perform at the highest level — Olympians, World Champions, business executives, and creative leaders. Host Seth Pepper draws out what they think, what they say to themselves, and the work behind their action.

Conversations with

Olympians.
World Champions.
Executives.
Creative leaders.

LatestEpisode 16October 8, 2026

Frank Busch's Final Conversation (1951–2026)

In memory of Frank Busch (1951–2026). Frank passed away on September 27, 2026. This conversation with Seth Pepper, the swimmer he recruited to Arizona, is the last one Frank recorded, and it is shared in his honor.

1:02:44

With

Frank Busch

TODO — fill in guest title

The Host

Seth Pepper.

Seth Pepper

Former American Record-Holder, World Championships Medalist, and high-performance coach to Olympians, business executives, and creative leaders.

Seth Pepper is a high-performance coach with 25 years of experience competing and coaching when the stakes are at their greatest. A former American Record-Holder, two-time National Champion, and World Championships Medalist in swimming, Seth has dedicated his professional life to applying what he learned reaching the top of his own field to help others reach theirs — across sport, business, and creative leadership.

More about Seth's coaching practice

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